A resource for customer experience (CX) and experience management (XM) professionals.
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Full Episode Listing

A complete list of episodes from The CX Leader Podcast.

Here to Help

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Episode #115

Released: May 5, 2020

Companies around the world are having to adjust their operations in response to COVID-19, and customer experience leaders are finding that you cannot continue in a “business as usual” mentality. CX programs need to adapt along with the overall business. While their toolbox might be fairly well-stocked, these unprecedented times are leaving some CX pro’s and executives frustrated on next steps, wondering how to continue to collect insights and feedback while not appearing insensitive to the current global situation. Host Steve Walker welcomes guest Brian Stucki, an executive vice president and general manager of Customer Experience Business at Qualtrics, a leading experience management platform, to discuss how companies need to step back from focusing on metrics and look to the "human side" during a crisis.

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Got data? Dashboard it!

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Episode #187

Released: October 12, 2021

CX pros often need to provide ways for employees across the company to access data from their customer experience programs. This data should be easy to access and quick to interpret on a high level – no time to be downloading tabulated data and fiddling with it in Excel. Dashboards provide a way to aggregate data into a high-level, easy-to-read view, giving CX programs a vital tool in communicating feedback from customers. Host Steve Walker welcomes Gary Szeszycki and Mike Grindstaff, both from Walker, for a discussion on how to plan and build effective dashboards.

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Go Where There’s Traction

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Episode #280

Released: August 15, 2023

Almost immediately after the first horseless carriages appeared on America's roads, motorists began organizing automobile clubs. AAA formed in 1902 with 1500 members. AAA continues to save the day after a breakdown and making dream vacations a reality for more than 63 million members. The logistics of that aren’t easy, but this episode's guest will provide a glimpse of how the AAA National Office coordinates a complex customer experience program. Host Steve Walker welcomes Bryan Sander, managing director of member experience at AAA and a member of the CXPA board of directors, for a discussion on getting CX work done in a complex environment.

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Globalization and CX

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Episode #88

Released: October 15, 2019

With more companies moving to globalizing their business, it can be easy to overlook the implications of not considering cultural differences required for CX programs in different countries. Steve welcomes back Bob Azman, a CX professional with over 40 years of experience and founder and CXO of Innovative CX Solutions, to discuss why companies should consider the customer experience in the context of other countries and cultures.

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Give Them That “A-ha!” Moment

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Episode #288

Released: October 10, 2023

Here's a situation you might have heard about, or even experienced: you’re ready to get going on this CX “thing” – you’re going to revolutionize your company. But you don’t quite have executive buy-in, or you’ve got the buy-in but you just can’t get people to do what needs to be done. It’s a common problem with companies new to customer experience. Host Steve Walker welcomes back Megan Burns, CX pioneer, keynoter, and advisor, for a discussion on how to active customer experience in your organization.

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Getting over the bump

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Episode #38

Released: September 25, 2018

Host Steve Walker welcomes Megan Burns, CEO of Experience Enterprises, as the next guest in the Luminaries of CX series. The conversation includes how Burns started her career in the CX space and what the future holds for the customer experience industry.

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Get Comfortable Saying “Yes”

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Episode #198

Released: January 4, 2022

Even in an era where self-service options are becoming essential to many companies’ customer experience, the contact center is still a large part of many organizations’ frontline efforts. But how has call center technology adapted to accommodate customer experience, and how aligned is your company's culture to providing the best possible experience for your customers? Host Steve Walker welcomes Steve Bederman from NobleBiz for a discussion on how contact center technology and culture can have a large impact on customer experience.

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From the Ground Up

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Episode #66

Released: April 30, 2019

In a conversation on customer experience in the healthcare industry, Steve welcomes Robert Tangeman, director of customer experience at Exactech, a healthcare manufacturing company. They discuss the complexity of navigating CX in the healthcare space and how Robert was able to develop a program from scratch.

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From the “Whats” to the “Hows”

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Episode #263

Released: April 18, 2023

There are so many times on this show that our guests have described their customer experience efforts as living within their marketing department, and there are good reasons to practice CX in that structure. But what if we made the case that CX should exist on its own: an independent CX practice capable of working with all aspects of the organization, thus improving the customer experience at all levels? Host Steve Walker welcomes Amanda Flashner, Chief Experience Officer at LendingPoint, a financial technology platform, for a discussion on why their company invested in a separate CX function to improve the customer experience.

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From Patrons to Customers

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Episode #74

Released: June 21, 2019

Continuing the Best Practices series, Steve welcomes the chief customer experience officer for the Columbus Metropolitan Library, Alison Circle, for a discussion on CX within the not-for-profit space and how the organization has adapted to disruptions in the normal model for libraries.

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From CRM to CX

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Episode #37

Released: September 18, 2018

Host Steve Walker welcomes the CEO of Customer Think Corporation and the founder and editor-in-chief of CustomerThink.com Bob Thompson to discuss how he started in the customer experience industry and his thoughts on the future of the CX movement.

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From B2C to B2B

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Episode #235

Released: September 27, 2022

This episode features a more open-ended conversation on one of the host's favorite topics: the differences between B2B and B2C, but focusing on what it is like for a CX professional to transition from B2C to B2B, or vice-versa. Steve Walker welcomes guest Stuart Gilchriest, director of CX strategy at UKG, a technology company providing solutions for HR, payroll, and workforce management technology.

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From “Me” to “We”

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Episode #150

Released: January 26, 2021

For almost a year now many companies have had to work remotely - changing the way in which their employees interact and some companies had an easier time absorbing that change than others. Knowing that the employee’s experience can have a direct effect on the customer experience, it’s important to explore all aspects of how CX can be improved. Host Steve Walker welcomes Shelly Langona, president of RJE Business Interiors, and Sam Julka, the president and founder of DORIS research, to discuss their recent study on workforce collaboration and productivity and how it can be affected by the workplace environment.

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Flying Cars and Hoverboards

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Episode #104

Released: February 18, 2020

Several years ago, many companies made predictions on the state of the customer experience industry. Walker was no exception, having published a widely referenced report, “Customers 2020.” Now having reached that milestone year in CX, guest host Pat Gibbons and CX thought-leader and Walker’s vice president of strategy and analytics discuss what was covered in that report, highlighting predictions that came true, those that didn’t, and covering what was missed altogether.

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Experiment and Explore

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Episode #296

Released: December 12, 2023

While there is some historical debate on this, Aristotle is widely recognized as one of the early inventors of the scientific method – the way in which we observe, hypothesize, experiment, and gather data. Experimentation is key to logically understanding our world. And just like any other business practice, experimenting with CX can help you gain insights on what works best for your organization in delivering an amazing experience. Host Pat Gibbons welcomes Gabs Dracopoulos, head of global customer success at Intuit, for a discussion on CX experimentation.

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Experiencing X4

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Episode #260

Released: March 28, 2023

In early March of 2023, thousands of experience management professionals from across the globe gathered in Salt Lake City to take part in the 2023 Qualtrics X4 Summit. Featuring keynote speakers like Martha Stewart, Malala Yousafzai, and Chip and Joanna Gaines, the X4 Summit succeeded in creating a memorable experience, while providing opportunities for XM professionals to connect. Host Steve Walker invites Lauri Jones, Sarah Walker, and Pat Gibbons back to the show to recap what they experienced at this year's X4 Summit.

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Experience Management 101, Part 2

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Episode #96

Released: December 10, 2019

In the second part of a two-part series on the basics of experience management, or "XM," Steve welcomes back Aimee Lucas from the Qualtrics XM Institute to discuss the six competencies CX leaders need to have to maximize their experience management efforts: lead, realize, activate, enlighten, respond, and disrupt.

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Experience Management 101, Part 1

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Episode #95

Released: December 3, 2019

Experience Management, or “XM”, is a newer term in the area of customer experience and CX professionals will certainly be hearing more about how XM will impact their programs. Steve welcomes Aimee Lucas from the Qualtrics XM Institute to provide an overview of experience management and how it impacts CX professionals’ efforts within their companies.

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Experience is Knowledge

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Episode #5

Released: February 6, 2018

In the second of this 10-episode series, Steve welcomes back guest Melissa Meier, a certified customer experience professional and vice president of Walker Information, to discuss the importance of being knowledgeable in your field as a CX leader.

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