A resource for customer experience (CX) and experience management (XM) professionals.
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Full Episode Listing

A complete list of episodes from The CX Leader Podcast.

Insightful Video

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Episode #152

Released: February 9, 2021

It’s no secret that within the social media and marketing worlds, video is a highly engaging medium. If it works to push your company’s message out to the world, why wouldn’t it work in reverse – as a way to collect feedback from your customers? Host Steve Walker welcomes Jenn Vogel, VP for marketing at Voxpopme, a company specializing in uncovering human insights with video survey software, to discuss using video to gather customer insights.

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Improving the patient experience

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Episode #32

Released: August 14, 2018

The phrase “healthcare is broken” is often used to describe the health services industry in America, but what does that mean? Steve welcomes the co-founder and president of OurHealth, Dr. Jeff Wells, and they discuss what it means to provide better experiences for patients and how that compares to the customer experience space.

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Immersing in the Customer’s Experience

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Episode #81

Released: August 27, 2019

Building customer empathy is an important aspect to your customer experience program and trying to teach that to your organization is not easy. Steve welcomes Serena Riley, the customer experience senior Manager at LLamasoft, to describe how she used immersive experiences to help employees understand the customer’s point of view within a phase of their journey.

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I’ll Be Back

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Episode #184

Released: September 21, 2021

Is your customer loyal to your company, or to your prices? One of the best practices for any company is to create a culture that grows customer loyalty beyond aspects such as price or location. Host Steve Walker welcomes back award-winning keynote speaker, author, and CX expert Shep Hyken, for a discussion about his new book, "I’ll Be Back: How to get Customers to Come Back Again and Again.”

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Human-centered Design

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Episode #53

Released: January 29, 2019

Steve welcomes to the podcast Kerry Bodine, founder of Kerry Bodine and Company, to discuss the importance of user- and human-centered design in customer experience and Kerry’s thoughts on trends and how UX is impacting CX today.

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Human Resources: the CX Pro’s Partner

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Episode #196

Released: December 14, 2021

The employee experience is becoming more critical in making certain your company has the best possible customer experience. But there’s one department that is critical in establishing and maintaining an effective EX program: human resources. Host Steve Walker welcomes Dr. Cecelia Herbert, a certified experience management professional and a principal XM catalyst for the Qualtrics XM Institute, for a discussion on the importance of building relationships with human resources to improve the customer and employee experience.

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Human Duct Tape

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Episode #52

Released: January 24, 2019

Pat Gibbons guest hosts this episode with guest Jeanne Bliss, founder and president of CustomerBliss, consultant, and thought leader on customer experience. Jeanne and Pat discussion her books, how she began her career in CX, and how customer experience leaders needs to remember the human side to how they approach CX within their companies.

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How CX is evolving into XM

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Episode #119

Released: June 2, 2020

The customer experience space has experienced a "renaissance" in recent years but now there's a new practice that seems to be taking the spotlight: experience management. Host Steve Walker welcomes guest Drew Hall, vice president of advisory services and certified customer experience professional, for a discussion on how experience management - or "XM" - is a more holistic way to view how the customer experience is affected by the experiences of ALL aspects of the organization.

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Here to Help

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Episode #115

Released: May 5, 2020

Companies around the world are having to adjust their operations in response to COVID-19, and customer experience leaders are finding that you cannot continue in a “business as usual” mentality. CX programs need to adapt along with the overall business. While their toolbox might be fairly well-stocked, these unprecedented times are leaving some CX pro’s and executives frustrated on next steps, wondering how to continue to collect insights and feedback while not appearing insensitive to the current global situation. Host Steve Walker welcomes guest Brian Stucki, an executive vice president and general manager of Customer Experience Business at Qualtrics, a leading experience management platform, to discuss how companies need to step back from focusing on metrics and look to the "human side" during a crisis.

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Got data? Dashboard it!

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Episode #187

Released: October 12, 2021

CX pros often need to provide ways for employees across the company to access data from their customer experience programs. This data should be easy to access and quick to interpret on a high level – no time to be downloading tabulated data and fiddling with it in Excel. Dashboards provide a way to aggregate data into a high-level, easy-to-read view, giving CX programs a vital tool in communicating feedback from customers. Host Steve Walker welcomes Gary Szeszycki and Mike Grindstaff, both from Walker, for a discussion on how to plan and build effective dashboards.

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Go Where There’s Traction

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Episode #280

Released: August 15, 2023

Almost immediately after the first horseless carriages appeared on America's roads, motorists began organizing automobile clubs. AAA formed in 1902 with 1500 members. AAA continues to save the day after a breakdown and making dream vacations a reality for more than 63 million members. The logistics of that aren’t easy, but this episode's guest will provide a glimpse of how the AAA National Office coordinates a complex customer experience program. Host Steve Walker welcomes Bryan Sander, managing director of member experience at AAA and a member of the CXPA board of directors, for a discussion on getting CX work done in a complex environment.

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Globalization and CX

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Episode #88

Released: October 15, 2019

With more companies moving to globalizing their business, it can be easy to overlook the implications of not considering cultural differences required for CX programs in different countries. Steve welcomes back Bob Azman, a CX professional with over 40 years of experience and founder and CXO of Innovative CX Solutions, to discuss why companies should consider the customer experience in the context of other countries and cultures.

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Give Them That “A-ha!” Moment

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Episode #288

Released: October 10, 2023

Here's a situation you might have heard about, or even experienced: you’re ready to get going on this CX “thing” – you’re going to revolutionize your company. But you don’t quite have executive buy-in, or you’ve got the buy-in but you just can’t get people to do what needs to be done. It’s a common problem with companies new to customer experience. Host Steve Walker welcomes back Megan Burns, CX pioneer, keynoter, and advisor, for a discussion on how to active customer experience in your organization.

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Give the Audience What They Want

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Episode #315

Released: May 7, 2024

Maybe it’s a concert headlining Beyonce, U2, or Taylor Swift? Or perhaps your favorite NFL team is playing their rivals this weekend? Perhaps you prefer events that allow for some more personal creative expression like GenCon or Comic-Con? While we have our personal preferences, few things compare to meeting up with thousands of like-minded people or fans for live events. But those gatherings don’t just happen out of the blue, and just like any other business, the experience matters. And ASM Global just released a new study that highlights what audiences are demanding in regards to live event experiences. Host Sara Walker welcomes Alex Merchán, chief marketing officer for ASM Global, a venue management and live event production company, to discuss their recent study on global audience trends.

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Getting over the bump

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Episode #38

Released: September 25, 2018

Host Steve Walker welcomes Megan Burns, CEO of Experience Enterprises, as the next guest in the Luminaries of CX series. The conversation includes how Burns started her career in the CX space and what the future holds for the customer experience industry.

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Get Comfortable Saying “Yes”

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Episode #198

Released: January 4, 2022

Even in an era where self-service options are becoming essential to many companies’ customer experience, the contact center is still a large part of many organizations’ frontline efforts. But how has call center technology adapted to accommodate customer experience, and how aligned is your company's culture to providing the best possible experience for your customers? Host Steve Walker welcomes Steve Bederman from NobleBiz for a discussion on how contact center technology and culture can have a large impact on customer experience.

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From the Ground Up

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Episode #66

Released: April 30, 2019

In a conversation on customer experience in the healthcare industry, Steve welcomes Robert Tangeman, director of customer experience at Exactech, a healthcare manufacturing company. They discuss the complexity of navigating CX in the healthcare space and how Robert was able to develop a program from scratch.

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From the “Whats” to the “Hows”

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Episode #263

Released: April 18, 2023

There are so many times on this show that our guests have described their customer experience efforts as living within their marketing department, and there are good reasons to practice CX in that structure. But what if we made the case that CX should exist on its own: an independent CX practice capable of working with all aspects of the organization, thus improving the customer experience at all levels? Host Steve Walker welcomes Amanda Flashner, Chief Experience Officer at LendingPoint, a financial technology platform, for a discussion on why their company invested in a separate CX function to improve the customer experience.

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