A resource for customer experience (CX) and experience management (XM) professionals.
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Episodes tagged “Jay Baer”

Stop, Start, or Change

Stop, Start, or Change

Released: July 27, 2021 • Episode #176

It’s been said a countless number of times on this show: customer experience has never been more important for companies today. The pandemic has changed not only how businesses operate, but how consumers are make purchasing decisions. This has provided CX programs an opportunity to make a huge impact on how companies navigate their way through new territory as we start to see the world emerge from the pandemic. Host Steve Walker welcomes back Jay Baer of Convince and Convert to discuss how CX has - or can - make an impact.

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What’s your “word-of-mouth” strategy?

What’s your “word-of-mouth” strategy?

Released: October 16, 2018 • Episode #41

Businesses often focus on various types of strategies to get ahead in the market: sales strategy, market strategy, customer experience strategy - but do you have a "word-of-mouth" strategy? Steve welcomes New York Times bestselling author Jay Baer to discuss his new book, "Talk Triggers", and how companies can recruit their own customers into becoming marketing volunteers.

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