A resource for customer experience (CX) and experience management (XM) professionals.
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Episodes tagged “Jay Baer”

What’s your “word-of-mouth” strategy?

What’s your “word-of-mouth” strategy?

Released: October 16, 2018 6:00 am

Businesses often focus on various types of strategies to get ahead in the market: sales strategy, market strategy, customer experience strategy - but do you have a "word-of-mouth" strategy? Steve welcomes New York Times bestselling author Jay Baer to discuss his new book, "Talk Triggers", and how companies can recruit their own customers into becoming marketing volunteers.

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