You’ve heard us promote the US Customer Experience Awards several times on this program. If you’re not familiar with them, we recommend you check them out at usacxa.com. In this episode, host Steve Walker had the privilege of welcoming a CX leader that helped earn their company the Overall Winner of the 2023 Customer Experience Awards, in addition to winning gold and silver awards in several other categories. Steve welcomes Riccardo Porta, the Global Director for CX at Dow, the materials and science company, for a discussion on their program and a look into the Advanced Manufacturing CX Consortium (AMCX).
A resource for customer experience (CX) and experience management (XM) professionals. 
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Data is flying everywhere and CX pros are always striving to gobble-up whatever insights they can get about their customers. It’s easy to look at an average support call time, or NPS scores to get an idea of how things are going. But what about the things that are more difficult to quantify? How do find a hard number for something like customer service? Host Steve Walker welcomes Nathan Bobay, director for Consumer Service at Delta Faucets, for a discussion on quantifying the value of service.
Almost immediately after the first horseless carriages appeared on America's roads, motorists began organizing automobile clubs. AAA formed in 1902 with 1500 members. AAA continues to save the day after a breakdown and making dream vacations a reality for more than 63 million members. The logistics of that aren’t easy, but this episode's guest will provide a glimpse of how the AAA National Office coordinates a complex customer experience program. Host Steve Walker welcomes Bryan Sander, managing director of member experience at AAA and a member of the CXPA board of directors, for a discussion on getting CX work done in a complex environment.
For some people, getting excited about a new project means diving right into the “fun stuff.” Working to fix up that cool classic car you just bought, or painting a landscape that inspired you. The temptation is to pick up the wrench or paint brush and dive in. But even artists and mechanics need a plan, and so do CX experts. And a critical area of planning for customer experience is communications. It’s important to know your audience and why you’re collecting data in the first place and planning your communications should be one of the first things you do. Host Steve Walker welcomes Molly Work, associate vice president in client services at Walker, for a discussion on the importance of communication - internally and externally - to improve customer experience.
In the grand scheme of things, customer experience is still a newer practice. While it’s growing as companies and organizations realize its potential, there are still few options for formal education and training in CX. And that can make things difficult for CX pros trying to engage the entire company in customer experience efforts. So how do you raise the level of expertise across your organization? Host Steve Walker welcomes back Drew Hall, vice president and team lead for advisory and managed services at Walker, for a discussion on expertise building.
Starting a CX program in any organization can be difficult. And one of the more challenging aspects of spinning up a new program is getting your company – especially leadership – to make it a priority. And to make things even more complicated: what areas of customer experience do you prioritize? Do you start with surveys? Closed loop feedback? Journey mapping? Host Steve Walker welcomes Adam Shapourian, associate vice president of experience at United Educators, for a discussion on how to determine your customer experience priorities.
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Deeper dives into various subjects for customer experience professionals.
