A resource for customer experience (CX) and experience management (XM) professionals.
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Episodes tagged “B2B”

XM on the Move

XM on the Move

Released: June 23, 2020 6:00 am

Moving is stressful, but relocating employees is sometime necessary. Now imagine you’re a company whose expertise is relocating employees for other companies: how does experience management work in that situation? Does your program focus on the company that hired you, or on the employee that is being relocated? Or do you focus on both? Host Steve Walker welcomes Kathryn Cassidy, President and COO of Altair Global, a full-service, global mobility services company, to discuss how they manage the experience from the perspective of both B2C and B2B relationships.

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Is B2B CX behind B2C?

Is B2B CX behind B2C?

Released: February 19, 2019 6:00 am

Steve welcomes back Bob Thompson, CEO of CustomerThink Corporation and is also the Founder and Editor-in-Chief of CustomerThink.com, to discuss the perception of B2B CX trailing in progress from B2C and how B2B leaders see customer experience as an effective way to differentiate themselves within the market.

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B2B vs. B2C

B2B vs. B2C

Released: February 8, 2019 6:00 am

Steve welcomes back Walker expert and vice president of advisory services Brad Harmon to discuss the differences in approach to customer experience between B2B and B2C businesses.

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