A resource for customer experience (CX) and experience management (XM) professionals.
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Steer clear of the process map

Release Date: June 26, 2018 • Episode #25

Journey mapping is a powerful tool in the CX leader’s arsenal, but there are some “detours” you should avoid. In the first of a three-part series, Steve discusses how to avoid the process map detour with guests Melissa Meier from Walker, and Sheila March from Ascension Ministry Service Center.