An often-overlooked fact about a customer’s journey is that the experience they have with your company doesn’t always begin with their first interaction with you – customers often become aware of your brand through various immeasurable actions. The creativity of your marketing is often the first impression a potential customer has about your company, so using the science of data to drive the art and creativity of your marketing can be very beneficial. Host Steve Walker welcomes guest Kirsten Williams, chief marketing officer for Episerver, for a discussion on how to drive creativity with data.
A resource for customer experience (CX) and experience management (XM) professionals. 
Episodes tagged “Steve Walker”
A driving factor for any business to be successful is the ability to differentiate - setting your company apart from the competition by creating great experiences for your customers. Three ways to do that is with personalization, ease, and speed – and its the first of these three that our guest is going to talk about today. Host Steve Walker welcomes Marcus Hall, president and partner at California Closets, for a discussion about not only personalizing the product, but the experience as well.
There's never been a better time to be a CX professional, and today's episode explores the best the profession has to offer and why customer experience and experience management is critical to a businesses success. Host Steve Walker welcomes guests Sandy Mathis, Rosa Carbajal, and Johnathan Ruchman to discuss why they believe customer experience is such a great profession and how CX can be one of the best investments for a company.
Competitive retail electricity markets give consumers a choice of who will supply their electricity. Only 18 states in the U.S., including Washington D.C., have introduced these types of markets, giving consumers a choice in who generates their electricity. This, of course, has a significant impact on how a utility company approaches customer experience. Host Steve Walker welcomes guests Suzie Dieth and Scott Burns from Reliant Energy, an NRG company and electric utility headquartered in Houston, Texas, to discuss how customer experience works in a retail utility market.
Educational institutions are beholden to a different type of customer: students. Discovering how students experience the education and services they receive from one of the largest community colleges in the nation requires a substantial experience program. Host Steve Walker welcomes guests Matt Ashcraft and Meredith Warner from Maricopa Community Colleges to discuss experience management within an educational institution and the differences between higher education and for-profit organizations.
Have you ever been at a business meeting with a client or colleagues and wondered, “should I order wine? What wine do I get? How many should I drink?” Mixing business with alcohol can be tricky and sometimes an awkward subject. Host Steve Walker welcomes guest Jim Schleckser, author of the new book Professional Drinking: A Spirited Guide to Wine, Cocktails, and Business Entertaining," for helpful advice on how to keep it fun AND professional.
These past few years have seen some amazing changes in the customer experience space. And these past few months responding to the COVID pandemic has tested and proven the importance of CX. As our understanding of customers’ needs becomes more refined, experience management professionals are finding ways to innovate, setting trends that help further define how we approach customer experience. Host Steve Walker welcomes guest Dutta Satadip, global head of customer success and operations at Pinterest, to discuss some of today's more prominent trends in customer experience.
In their latest report, "Next-Level CX for B2B Companies," Walker teamed up with the Qualtrics XM Institute to assess the current state of B2B CX. Host Steve Walker welcomes back guest Dr. Troy Powell to discuss the report, highlighting findings of low CX maturity in B2B companies, and how CX leaders can align CX programs and design truly exceptional customer experiences.
Each year on the first Tuesday in October, the Customer Experience Professionals Associate - or CXPA - encourages professionals and companies to take some time to recognize the importance of this practice and celebrate the ways they strengthen the customer experience within their own company. Host Steve Walker welcomes guests Gabe Smith and Derik Iverson of CXPA to discuss how companies can celebrate their accomplishments and customers on "CX Day."
Many businesses today use a customer relationship management platform, or “CRM” to help organize how they interact with their customers and prospects. But how customer-centric are these platforms, and do they truly help put the customer at the heart of your business? Host Steve Walker welcomes guest Jake Sorofman, president of MetaCX, to discuss how his company plans to put the “customer” back into “CRM.”