A resource for customer experience (CX) and experience management (XM) professionals.
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Starting from Scratch

Release Date: July 19, 2019

It might sound like more work but sometimes building a CX program from the ground up has its advantages. Steve welcomes guest Roberta O’Keith of Murphy-Hoffman Company, a full-service truck dealership, to discuss how she started customer experience programs in companies that had no such efforts in place.

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