A resource for customer experience (CX) and experience management (XM) professionals.
Subscribe on Apple Podcasts Listen on Spotify Subscribe on Google Play Listen on Stitcher Listen on Stitcher Listen on YouTube

Episodes tagged “Jake Sorofman”

Putting the Customer back into CRM

Putting the Customer back into CRM

Released: August 18, 2020 • Episode #129

Many businesses today use a customer relationship management platform, or “CRM” to help organize how they interact with their customers and prospects. But how customer-centric are these platforms, and do they truly help put the customer at the heart of your business? Host Steve Walker welcomes guest Jake Sorofman, president of MetaCX, to discuss how his company plans to put the “customer” back into “CRM.”

Listen to this episode