A resource for customer experience (CX) and experience management (XM) professionals.
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B2B vs. B2C

B2B vs. B2C

Steve welcomes back Walker expert and vice president of advisory services Brad Harmon to discuss the differences in approach to customer experience between B2B and B2C businesses.

Is B2B CX behind B2C?

Is B2B CX behind B2C?

Released: February 19, 2019 • Episode #56

Steve welcomes back Bob Thompson, CEO of CustomerThink Corporation and is also the Founder and Editor-in-Chief of CustomerThink.com, to discuss the perception of B2B CX trailing in progress from B2C and how B2B leaders see customer experience as an effective way to differentiate themselves within the market.

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B2B vs. B2C

B2B vs. B2C

Released: February 8, 2019 • Episode #55

Steve welcomes back Walker expert and vice president of advisory services Brad Harmon to discuss the differences in approach to customer experience between B2B and B2C businesses.

Listen to this episode