Customer experience pros know that one of the many indicators of a successful CX program includes how many promoters you have among your customers – often measured using the Net Promoter Score. The more promoters you have, the more likely your customers will recommend you to others, right? And that’s it - we typically don’t think there’s something better than “promoters.” However, there are ways in which CX pros can create “superfans” – customers that not only recommend you to others, but become serious advocates for your business. Host Steve Walker welcomes Brittany Hodak, an award-winning entrepreneur, author, and customer experience speaker, to discuss her new book, "Creating Superfans: How to Turn Your Customers Into Lifelong Advocates."
A resource for customer experience (CX) and experience management (XM) professionals. 
