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Episodes tagged “Melissa Drew”

The Hyper-personalized Experience

The Hyper-personalized Experience

Released: June 15, 2021 • Episode #170

Hyper-personalization is one of the newer buzz words out in the business world today – a practice that utilizes artificial intelligence to deliver highly personalized content and experiences in real-time at an individual level. It’s another way for brands to connect with their customers and a potential "tool in the box" for customer experience professionals. Host Steve Walker welcomes guest Melissa Drew, an associate partner at IBM, for a discussion on how A.I. can take personalization to the next level.

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