Making Sense of It All
Between website feedback, social media posts, product reviews, and every other way customers can provide insights, a staggering amount of data is generated everyday. If you’re a customer experience professional trying to make sense of everything your customers are saying about your company, you need a tool to help quantify all that information. That’s where text analytics can help. Host Steve Walker welcomes Matt Braun and Job Willman, both associates at Walker, to provide helpful guidance on using text analytics to quantify your data.