A resource for customer experience (CX) and experience management (XM) professionals.
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Episodes tagged “experience design”

Celebrating the Heart of Your Audience

Celebrating the Heart of Your Audience

Released: January 2, 2024 • Episode #297

Think about a time when you visited someplace that’s meaningful to you: a special museum, the distillery of your favorite beverage, a presidential library – you walked away from that exhibit or tour with a heightened understanding and appreciation for that particular interest. Or possibly gained a deeper understanding of something new. That experience was likely designed to better connect you with the product, person, and/or brand. Host Troy Powell welcomes Christian Lachel, chief creative officer at BRC Imagination Arts, for a discussion of discovering the interests and needs of your audience and designing experiences that tell your brand story.

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