Celebrating the Heart of Your Audience
Think about a time when you visited someplace that’s meaningful to you: a special museum, the distillery of your favorite beverage, a presidential library – you walked away from that exhibit or tour with a heightened understanding and appreciation for that particular interest. Or possibly gained a deeper understanding of something new. That experience was likely designed to better connect you with the product, person, and/or brand. Host Troy Powell welcomes Christian Lachel, chief creative officer at BRC Imagination Arts, for a discussion of discovering the interests and needs of your audience and designing experiences that tell your brand story.