The CX Now series takes a close look at essential themes currently driving CX evolution.
The series will provide intelligent discussions and written material on today’s topics and trends that CX leaders must embrace to be better leaders and take their programs to the next level. Eight themes will be featured – personalization, predictive CX, seamless experiences, digital interactions, data integration, employee enablement, adaptability, and speed. These are critical topics in today’s customer-centric economy.
Check out more on our CX Now series at walkerinfo.com/cxleader/cx-now/
The CX Now series has been developed in collaboration with our partners at Qualtrics and includes feedback from more than 50 CX leaders.
A common business adage states: “fast, cheap, or good – pick any two.” But in today’s world of same-day shipping and self-service technologies, customers are demanding speedy experiences and will not accept excuses for sacrificing quality or price. On the eighth and final episode of our series, “CX Now: Eight Essential Themes Driving CX Evolution,” host Steve Walker welcomes Sean Clayton for a discussion on why customer experience professionals should keep speed at the top of their list when optimizing their CX programs.
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In the 250th episode of The CX Leader Podcast, we'll continue the series “CX Now - Eight Essential Themes Driving CX Evolution” by discussing adaptability: how companies should maintain an agile mindset in order to provide the best possible experience for customers. Host Steve Walker welcomes Drew Hall, a vice president and team lead from Walker, to discuss why companies need to move away from the old-world model of "make and sell" model and adopt a more "sense and respond" mentality.
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Some organizations collect very little data and some collect a ton of data. But like many other aspects of customer experience, CX pros should be thinking of the end goal when designing programs and integrating their data. A "data diet:" everything in moderation. As part of our continuing series "CX Now: Eight Essential Themes Driving CX Evolution," host Steve Walker welcomes Ashley Hicks for a discussion on how CX pros can organize, integrate, and constructively access their data to make better business decisions.
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Many have experienced the dreaded "handoff" - that experience where someone calls into support and get transferred multiple times, to the point where frustration compels them to simply hang up. Continuing the series "CX Now: Eight Essential Themes Driving CX Evolution," host Steve Walker welcomes Diane Skirvin, vice president and team lead at Walker, to discuss the importance of making customer experiences seamless.
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Providing the tools and resources for employee success seems like a "no-brainer," but companies often overlook the systems and processes that can create friction in the customer experience. And if the employees struggle to provide seamless experiences, then you can bet that customers are feeling their pain as well. In the fourth episode of our "CX Now: Eight Essential Themes Driving CX Evolution," host Steve Walker welcomes expert Georgetta Parisi, Ph.D., for a discussion on employee enablement.
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The data companies collect can be valuable in providing insights into the past and current behaviors of customers. But that data can also be useful in predicting trends and behaviors in the future. Continuing the series "CX Now: Eight Essential Themes Driving CX Evolution," host Steve Walker welcomes Dr. Troy Powell for a discussion on how companies can use their customer data to perform predictive analysis using A.I., natural language processing, and other tools to anticipate customer needs and actions.
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Designing ways to personalize the customer experience is essential. But there are different levels in which personalization can be executed: reactive, selected customer, and proactive. And customer experience programs that are not fully executing on personalized experience could be dropping the ball. In the second episode of our series "CX Now: Eight Essential Themes Driving CX Evolution," Steve Walker welcome Saari Gardner, vice president of advisory and managed services at Walker for a discussion on way companies can take their personalization efforts to the next level.
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Customers are demanding new ways to connect with companies, ranging from websites to apps, chat support to bots - the technological tools available to CX professionals is growing. In the inaugural episode in our series, "CX Now: Eight Essential Themes Driving CX Evolution," host Steve Walker welcomes Elliot Moran, associate vice president in our advisory and managed services at Walker, for a discussion on how digital interactions are driving CX evolution.
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