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Becoming Customer(s)-Centric

Release Date: September 3, 2019 • Episode #82

It’s not easy moving toward a customer-centric mindset, and Steve’s guest is concerned that companies too often forget the customer heterogeneity – the differences between their customers. Peter Fader, professor of marketing at The Wharton School of the University of Pennsylvania and co-author of “The Customer Centricity Playbook,” discusses common mistakes and misperception in becoming “customer centric.”

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